Why I Removed My Portfolio Page

After countless hours and a 4-day [intense] deadline, the website is officially live! So far the feedback has been incredible (thank you everyone)! Have you taken a look around yet?

You might be wondering where the portfolio page disappeared to?

After A LOT of thought, digging deep and identifying what matters most, I chose to remove it. And here's why: I want my clients to hire me because of my story, my vision and my style; not because of the past work I've created.

It felt good to know I wasn't alone when I read that the folks over at Wild Measure made the same decision for their new website:

"Though we consider ourselves designers, art directors, and creatives we do not feel our work defines our potential. We do not plan to place pride in accolades or awards because we feel that muddles the waters of our ability to create honest work for our clients. This feeling and concept has been with us since the beginning. The work we do is visible everyday on our blog, instagrams, and social channels. Our website is the deeper side to our story. It is the look behind the curtain of our work and into our vision as a business."- Wild Measure

Let me know what you think and stay in touch on Instagram, Facebook and my newsletter.