Are you thinking about teaching a class in your community and want to know how to get organized and prepared to do it? Say no more.
Teaching has helped me promote my business and build confidence in what I do.
This January I taught my first calligraphy class. I had a little experience teaching - a few years back I taught some art classes to children and a few hair cutting/styling classes when I was in cosmetology school. But this felt different.
I had to come up with a description to sell the class so people knew what to expect, I had to create a step-by-step process to follow so my class had a good flow, I also had to source and order the materials in order for each student to participate. Basically, I was on my own to teach this class and that's what made it different.
I was excited to teach, especially to adults who were really passionate about learning, but a little nervous because this was a big step for me.
I don't know if I would've known to prepare for the class without the help from The Skillery, a co-working community of classes and workshops for and taught by creative entrepreneurs. They helped me organize my ideas, create a class/workshop page online, organize a space to teach in, and promote and sell tickets to the class. Because I am new to Nashville, I am certain that I would've been teaching to an empty room if I didn't have the contacts and promotional help from them.
I'm now going onto my 5th class - DIY Brush Lettering - and want to share with you 10 easy steps on how to teach a class yourself.
Step 1. Identify what you want to teach, who you want to teach it to and why. Consider your skills and what you know how to do really well. What are those things? Maybe you're a photographer and you want to teach beginners how to use their first DSLR or maybe you're a songwriter and you want to teach how to write a song to children. Whatever it is you want to teach, consider who you want to teach it to and why you want to teach it. As Stephanie mentions in this article,
the best courses weave together four distinct areas -core skills or information, a strong sense of purpose, the creative process or philosophy of the instructor, and a great finished product or end result – to create a one of a kind course that is truly distinctive
Step 2. Write a brief description of the class. In 3 paragraphs or less, write out what your students can expect, how long the class will be, what they will be given (worksheets, materials) and what they will leave with. Think about the materials that will be used and if they get to take them home or if they are theirs to use during the class only. Students will want to know what they're paying for. So try to be as specific as you can but keeping it simple so they can imagine themselves at your class, enjoying it, loving it and finding value in it.
Step 3. Decide if you'll be teaching it alone or through an organization. If you're just starting out, I recommend teaching your first or several classes through an organization. The reason why is because these organizations/businesses makes money through your class so naturally they want you to succeed. They will help guide you through each step and will also help you sell the tickets. If you're going to teach it alone, know what you're doing, how you plan to sell the tickets and be prepared. The upside to teaching alone is you get to keep all of the ticket sales.
Step 4. Name your price. Consider your time, how long it takes to not only teach the class, but to organize the class, set up and break down the class. Price out the materials you will need for yourself and for your students. Now combine your hourly rate with the material costs and divide into how many students you want to attend. For example, if you're hourly rate is $75 and the class is 2 hours long, that equals $150. Add 2 hours of class prep, promotion, organizing, etc that equals $300. Now add materials costs - let's say $200, that equals $500 in total costs. Now divide that price into how many students you want so in this case lets say 10 students. That would be a ticket price of $50. Now don't forget that when you work through an organization, they will take a cut of that or charge you a fee. Let's say they take 50% - this would mean my total profit would be $250. So again the ticket price would be $50, total profit would be $250.
Step 5. Nail down a date and place. When choosing a space to teach in, consider your audience and what they might like, think about logistics (is there enough space for me to walk around in), ask if they have equipment essential to class (do they have a blackboard to use, projector screen, etc), think about lighting (is there enough lighting for people to see what they're doing), pick a time of day that's best for your students, and so on. When considering a date, do some research. Check out what days other successful classes are being taught and do the same. For example, The Skillery suggests I teach on Tuesday or Thursdays because they have the best turnouts those days.
Step 6. Order materials. You've already done a rough estimate of what materials will be needed in Step 4. Now order/buy those materials making sure to give yourself enough time to have them shipped to you in time or to pick them up from the local store.
Step 7. Promote the class. Create a Facebook event, talk about it on your blog, tweet it, whatever you can, announce your class and all of the details that make the class great. Be sure to not sound too salesy, you want your potential students to find value in this class. So mention what they'll get if they come, why you love this class so much, how long you've been doing it, etc.
Step 8. Create a syllabus and checklist. Now that you've launched your class and people are buying tickets, create a step-by-step outline of exactly what you'll be teaching so that when your class comes and you're standing there you don't blank. For example, the first thing I do when I start a class is introduce myself and share why I teach, why I am passionate about teaching and how long I've been doing it for. Once you have your class plan down, create a checklist of things to remember to bring with you. For example, if you're teaching a painting class, you not only need paint brushes, paper and paint, you also need cups, water and rage to wash their brushes. Try to really envision the class from start to finish and jot down everything you need to remember to say and bring.
Step 9. Show up and crush it. Now all you need to do is show up. Keep in mind you might need to show up a half hour or 45-minutes early to set up. And a tip from The Skillery Teacher's Handbook is to surpass your students with something. So every class I come up with some way to surprise them. My last class, I surprised the students with a blank envelope with a stamp on it, challenging them to write a hand-written note to someone they know. Other times I've shared cookies or cheese and crackers with them.
Step 10. Build relationships. One of the most important things I like do when I teach is share my story, how I got to where I am today and then ask the students the same. Some are a bit shy at first, but once a few people break the ice, most join and share what they do, why they do it, how they heard about time and my class, and more. I do this not only because I selfishly want to learn all about them, but
I also do it to help build a community. I want these students to be friends with each other.
My last class, I jotted down any websites or blogs that the students had onto the chalkboard for everyone to check out. I encouraged them to stay in touch the other students and to email me anytime. I also put my social platform info on the chalkboard for them to share any photos they may have taken during class. This step was a gift that I was not expecting and is now one of the major reasons why I love to teach.
What's your experience teaching a class? Do you have any steps or tips to share for us? Have any classes you want to share? Wanna take a class with me but not sure if I teach it or will travel to where you are? Email me to see firstname.lastname@example.org